Blog

Notes from behind the tracker

Plain-language writing on CPA tracking, fraud detection, and how LEADVIA is built.

Why we’re building one network instead of a platform for many

Network Architecture is the design of a computer or communication network that shows how devices, software, protocols, and media work together. It defines the physical and logical structure,

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Datacenter traffic is the easy fraud problem. Here’s the hard one.

Every serious click-fraud discussion starts with datacenter filtering, and for good reason: it’s cheap, it’s local, and it catches a meaningful share of low-effort bots. If a click’s

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Why your payout should never come from the postback

A conversion postback is, structurally, a message from someone else’s server telling your network what to pay out. If your payout logic trusts that number directly, you’ve handed

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